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Bikes

$1,074.99
The Reason is draped in quality from head to toe. Featuring a full 4130 chromoly frame with a modern 76-degree headtube and super short 12.75" chainstay, the Reason now comes with shorter 160mm cranks and a steeper 15mm-offset fork, making it truly ride like the same bikes We The People PRO's Felix Prangenberg and Dan Kruk are riding right now. Featuring a SALT PRO freecoaster hub and the latest We The People aftermarket products, this street machine is a true weapon.

$1,039.99
The 29" Big Flyer continues to take the crown as the king of the streets. This year's bike is tougher than ever with the addition of an internal headset and mid-bottom bracket. With four awesome colorways to choose from, you can't go wrong. Once again, "We Make It Happen."
- Lightweight 6061 aluminum floval tubing frame with internal headset, mid bottom bracket and SE Wave dropouts
- Cr-Mo Landing Gear forks
- Double-wall rims with sealed bearing rear hub
- New SE Bozack 29" x 2.4" Tires
- Big Flyer seat with grippy top cover
- Retro top-load stem with hidden top cap for a clean look
- 3-piece tubular cranks with custom SE Racing sprocket
- SE nylon fiber pedals
- SE Wheelie pegs and alloy valve caps included
- 32 pounds

$1,169.99
The PK Ripper was the raddest, baddest, and most famous bike during the first BMX boom in the early '80s. Fast-forward 40 years to today, and now it's the 29" Big Ripper that's on top during the Big Bike BMX boom. This year's Big Ripper frame has been redesigned with an American bottom bracket and a seatstay wishbone plate just like the OG PK Ripper. The new 29" x 2.4" SE Bozack tires really set this bike apart from the rest. Whether you are an old school BMX head reliving your youth or a new school #SEBIKESLIFE rider raising it up, the Big Ripper is the bike to have.
- Retro 6061 aluminum Big Ripper frame with floval tubing, looptail rear end, American bottom bracket and classic PK Ripper wishbone plate
- Full Cr-Mo Landing Gear forks
- Cr-Mo Big Honkin' cruiser bars
- Double-wall rims with sealed-bearing and high-flange hubs
- SE 3-piece V-Ridge cranks with alloy SE sprocket
- Authentic ODI Mushroom II grips with donuts
- New SE Bozack 29" x 2.4" tires
- SE Flyer seat with SE bottle opener
- SE Racing padset
- SE Wheelie pegs
- 32 pounds

$1,104.99
Got Blocks!? The 26" Blocks Flyer is the bike to have if you want to raise it up with the crew and catch some blocks. This year's frame has been improved with an internal headset and mid bottom bracket. The new 26" x 2.4" Bozack tires ride great and provide super traction for those swerves. If you want to be about that #SEBIKESLIFE, you need to be riding the Blocks Flyer.
- Lightweight 6061 aluminum floval tubing frame with internal headset, mid bottom bracket, and SE Wave dropouts
- Double-wall rims with sealed bearing rear hub
- New SE Bozack 26" x 2.4" Tires
- Blocks Flyer seat with grippy top cover
- SE Bikes Life grips with rubber end plugs
- Retro top-load stem with hidden top cap for a clean look
- 3-piece tubular cranks with custom SE Racing sprocket
- SE nylon fiber pedals
- SE Wheelie pegs, and alloy valve caps included
- 30.6 pounds

$1,169.99
The 27.5"+ Maniacc Flyer is definitely an eye catcher this year! This beast of a bike is built around oversized 27.5" x 3.0" Vee x SE Speedster tires. The frame has been upgraded with an internal headset, mid-bottom bracket and a shorter rear end to make it easier to get that wheel up. Whether raising it up on the streets or hitting the dirt jumps or ramps, there's no stopping the Maniacc Flyer.
- 6061 Aluminum floval tubing frame, symmetrical rear end, internal headset, mid bottom bracket, 142mm-spaced SE Wave dropouts
- Cr-Mo Landing Gear forks with 110mm-spaced dropouts
- Vee Tire Co Speedster 27.5" x 3.0" tires with optimal speed and grip at 30psi
- SE Bikes Life grips with rubber end plugs
- Maniacc Flyer seat with grippy top cover
- Tektro MD-280 mechanical disc brakes
- SE Wheelie pegs, SE chain tensioners and alloy valve caps included
- 33.8 pounds

$1,234.99
When we launched the world’s first 29” BMX bike, the Big Ripper in 2009, it literally took the retro BMX world by storm. Over the years, the Big Ripper has gone on to become the #1 bike in the Bike Life scene. Now the Big Ripper is taking another step forward with the new Vans Big Ripper. This limited-edition, individually numbered bike comes equipped with Vans x Cult tires and grips, a Vans padset, and a unique colorway guaranteed to turn heads. Southern California-based Vans has been at the forefront of action sports footwear and apparel since 1966. The brand has deep roots in BMX and has sponsored top riders, produced countless BMX races and events, and has always presented the sport in the most authentic way possible. To add to this Big Ripper collab, Vans created the Vans x SE Bikes Big Ripper shoes. With reflective checkerboard print, signature rubber waffle outsoles, and Big Ripper sidewall art, these shoes are definitely a must-have. When you combine the most popular bike in Bike Life with Vans, you are truly a Big Ripper. Limit one per customer.
Key Features
- Vans Edition retro 6061 aluminum Big Ripper frame with floval tubing, looptail rear end, American bottom bracket and classic PK Ripper wishbone plate
- Limited Edition & Individually Numbered on the Inside of the Rear Dropout
- Full Cr-Mo “Off the Wall” Landing Gear forks
- Cr-Mo Power Wing cruiser bars
- Double-wall rims with sealed-bearing and high-flange hubs
- SE 3-piece V-Ridge cranks with alloy SE sprocket
- Vans x Cult Grips with rubber SE end plugs
- Vans x Cult 29” x 2.1” Tires
- Vans x SE Bikes Flyer Seat with SE bottle opener
- Vans Checkerboard Padset, ‘66 Dice Valve Caps, & SE Wheelie Pegs included
- 32 pounds

$4,499.99
Race circuits or Sunday Shreds, the Altitude has you covered. Purpose-built and race-proven, it's the ultimate enduro weapon for demolishing steep trails and making every session faster. Sure, total enduro capability translates nicely to podiums. But it also means bigger and more committing weekend rides for the rest of us. With so much capability in your corner, it makes you want to push limits, climb faster, and get better.
Wheel size:
- Sizes Small – Medium: 27.5-inch
- Sizes Medium – X-Large: 29-inch

$5,219.99
Race circuits or Sunday Shreds, the Altitude has you covered. Purpose-built and race-proven, it's the ultimate enduro weapon for demolishing steep trails and making every session faster. Sure, total enduro capability translates nicely to podiums. But it also means bigger and more committing weekend rides for the rest of us. With so much capability in your corner, it makes you want to push limits, climb faster, and get better.
Wheel size:
- Sizes Small – Medium: 27.5-inch
- Sizes Medium – X-Large: 29-inch

$6,299.99
Race circuits or Sunday Shreds, the Altitude has you covered. Purpose-built and race-proven, it's the ultimate enduro weapon for demolishing steep trails and making every session faster. Sure, total enduro capability translates nicely to podiums. But it also means bigger and more committing weekend rides for the rest of us. With so much capability in your corner, it makes you want to push limits, climb faster, and get better.
Wheel size:
- Sizes Small – Medium: 27.5-inch
- Sizes Medium – X-Large: 29-inch

$6,819.99
Race circuits or Sunday Shreds, the Altitude has you covered. Purpose-built and race-proven, it’s the ultimate enduro weapon for demolishing steep trails and making every session faster. Sure, total enduro capability translates nicely to podiums. But it also means bigger and more committing weekend rides for the rest of us. With so much capability in your corner, it makes you want to push limits, climb faster, and get better.
Wheel size:
- Sizes X-Small – Small: 27.5-inch
- Sizes Medium – X-Large: 29-inch

$8,529.99
Race circuits or Sunday Shreds, the Altitude has you covered. Purpose-built and race-proven, it’s the ultimate enduro weapon for demolishing steep trails and making every session faster. Sure, total enduro capability translates nicely to podiums. But it also means bigger and more committing weekend rides for the rest of us. With so much capability in your corner, it makes you want to push limits, climb faster, and get better.
Wheel size:
Size Small: 27.5-inch
Size Medium: 27.5-inch or 29-inch
Sizes Large - X-Large: 29-inch

$8,719.99
Race circuits or Sunday Shreds, the Altitude has you covered. Purpose-built and race-proven, it's the ultimate enduro weapon for demolishing steep trails and making every session faster. Sure, total enduro capability translates nicely to podiums. But it also means bigger and more committing weekend rides for the rest of us. With so much capability in your corner, it makes you want to push limits, climb faster, and get better.
Wheel size:
Size Small: 27.5-inch
Size Medium: 27.5-inch or 29-inch
Sizes Large - X-Large: 29-inch

$319.99
Available in five wheel sizes and multiple frame sizes, there's an Edge model ready to get them set up right for the ride ahead. Every Edge model is best for kids of any age learning to ride and for mastering the basics.
Sizing:
- Inseam: 279 - 395mm / 10.5 - 15.5"

$429.99
Available in five wheel sizes and multiple frame sizes, there's an Edge model ready to get them set up right for the ride ahead. Every Edge model is best for kids of any age learning to ride and for mastering the basics.
Sizing:
- Inseam: 334 - 444mm / 13 - 17.5"

$429.99
Available in five wheel sizes and multiple frame sizes, there's an Edge model ready to get them set up right for the ride ahead. Every Edge model is best for kids of any age learning to ride and for mastering the basics.
- Rocky Mountain performance for young riders
- Aggressive knobby tires for cornering: no more sliding out!
- Real components: alloy fork, threadless headset, quality cranks, no steel parts
- Low profile saddle can be slammed down for maximum standover
- Quick-release seatpost clamp
- One size

$439.99
Available in five wheel sizes and multiple frame sizes, there's an Edge model ready to get them set up right for the ride ahead. Every Edge model is best for kids of any age learning to ride and for mastering the basics.
Sizing:
- Inseam: 382 - 522mm / 15 - 20.5"

$559.99
Available in five wheel sizes and multiple frame sizes, there's an Edge model ready to get them set up right for the ride ahead. Every Edge model is best for kids of any age learning to ride and for mastering the basics.
Sizing:
- Inseam: 432 - 612mm / 17 - 24"

$559.99
Available in five wheel sizes and multiple frame sizes, there's an Edge model ready to get them set up right for the ride ahead. Every Edge model is best for kids of any age learning to ride and for mastering the basics.
Sizing:
- Inseam: 512 - 712mm / 20.5 - 28"

$729.99
Available in five wheel sizes and multiple frame sizes, there’s an Edge model ready to get them set up right for the ride ahead. Every Edge model is best for kids of any age learning to ride and for mastering the basics.

$1,049.99
The Fusion is the perfect blend of efficiency, capability, and reliability on the trail. The Fusion’s responsive handling characteristics and comfortable geometry will help you mix up your ride from the pathway to the trail, and onto the single-track. The Fusion’s geometry has been optimized to provide you with the best possible experience when heading out for a ride. We’ve updated the geometry to reflect the needs of a true "down-country" rider, including 29" wheels, a low stand-over height, longer reach, and a slacker head tube angle. With features like 100 mm of front travel, internal cable routing, and a 1x drivetrain, the Fusion sits at the top as our best all-around hardtail.

$1,419.99
The Fusion is the perfect blend of efficiency, capability, and reliability on the trail. The Fusion’s responsive handling characteristics and comfortable geometry will help you mix up your ride from the pathway to the trail, and onto the single-track. The Fusion’s geometry has been optimized to provide you with the best possible experience when heading out for a ride. We’ve updated the geometry to reflect the needs of a true "down-country" rider, including 29" wheels, a low stand-over height, longer reach, and a slacker head tube angle. With features like 100 mm of front travel, internal cable routing, and a 1x drivetrain, the Fusion sits at the top as our best all-around hardtail.

$1,739.99
The Fusion is the perfect blend of efficiency, capability, and reliability on the trail. The Fusion’s responsive handling characteristics and comfortable geometry will help you mix up your ride from the pathway, to the trail, and onto the single-track. The Fusion’s geometry has been optimized to provide you with the best possible experience when heading out for a ride. We’ve updated the geometry to reflect the needs of a true ”downcountry” rider, including 29” wheels, a low stand over height, longer reach, and a slacker head tube angle. With features like 100 mm of front travel, internal cable routing, and a 1x drivetrain, the Fusion sits at the top as our best all-around hardtail.

$1,699.99
The Growler proves that the secret order of hardtail trail shredders is alive and thriving. Sure, it’s got that classic hardtail profile. But 21st-century touches across the platform reveal a future-proofed, instant classic. 29x2.6 tires for ridiculous grip. An aggressive ride character for surprising levels of confidence while descending or ripping tough trails. A refreshingly simple (and tough) package for rowdy days at the trails. More satisfying than a tropical IPA growler fill on a hot day—and way, way faster. Cheers, eh.
What sets the Growler apart
Holds the line
Hardtail isn’t dead—so we went all out in making the Growler as capable, aggressive, and as fast as possible on rowdy, rad trails. Charge hard—the Growler’s with ya.
Stubborn levels of traction
Sure, the Grower rips trails fast. But for technical climbs and loose trails, we opted for big rubber and "dig-the-hell-in" geometry to ensure ridiculous levels of traction and competence over the loose and uneven stuff. So good, it’s stubborn.
Monstrously fun
We purpose-built the Growler around 29 x 2.6 tires. The result is a fast-rolling, hugely competent, and impossibly fun hardtail machine. Fully-internal cables and a boost rear hub really tie the room together on any trail, too.

$2,149.99
The Growler proves that the secret order of hardtail trail shredders is alive and thriving. Sure, it’s got that classic hardtail profile. But 21st-century touches across the platform reveal a future-proofed, instant classic. 29x2.6 tires for ridiculous grip. An aggressive ride character for surprising levels of confidence while descending or ripping tough trails. A refreshingly simple (and tough) package for rowdy days at the trails. More satisfying than a tropical IPA growler fill on a hot day—and way, way faster. Cheers, eh.
What sets the Growler apart
Holds the line
Hardtail isn’t dead—so we went all out in making the Growler as capable, aggressive, and as fast as possible on rowdy, rad trails. Charge hard—the Growler's with ya.
Stubborn levels of traction
Sure, the Grower rips trails fast. But for technical climbs and loose trail, we opted for big rubber and "dig-the-hell-in" geometry to ensure ridiculous levels of traction and competence over the loose and uneven stuff. So good, it’s stubborn.
Monstrously fun
We purpose-built the Growler around 29 x 2.6 tires. The result is a fast-rolling, hugely competent, and impossibly fun hardtail machine. Fully-internal cables and a boost rear hub really tie the room together on any trail, too.

$2,899.99
The Growler proves that the secret order of hardtail trail shredders is alive and thriving. Sure, it’s got that classic hardtail profile. But 21st century touches across the platform reveal a future proofed, instant classic. 29x2.6 tires for ridiculous grip. An aggressive ride character for surprising levels of confidence while descending or ripping tough trails. A refreshingly simple (and tough) package for rowdy days at the trails. More satisfying than a tropical IPA growler fill on a hot day—and way, way faster. Cheers, eh.

$999.99
Burly hardtail goodness. Whether they're hopping off curbs or charging rowdy singletrack, the Growler Jr sets kids up right to ride hard and have fun doing it. Best for experienced junior riders who aren't afraid to go big.
- Inseam: 432 - 612mm / 17 - 24"

$1,049.99
Burly hardtail goodness. Whether they're hopping off curbs or charging rowdy singletrack, the Growler Jr sets kids up right to ride hard and have fun doing it. Best for experienced junior riders who aren't afraid to go big.
Sizing:
- Rider Height: 129.5 - 140 cm / 4'3" - 4'7"

$1,209.99
Burly hardtail goodness in three sizes. Whether they’re hopping off curbs or charging rowdy singletrack, the Growler Jr sets kids up right to ride hard and have fun doing it. Best for experienced junior riders who aren’t afraid to go big.
Frame size: 26"
Height: 137.5 - 152.5 cm / 4'6" - 5’0"

$2,999.99
If you're looking for one bike that does it all, look no further than the Instinct. We've designed a bike that's capable of tackling technical trail riding but still allows you to push the pedals hard on the climbs. We've updated the geometry, frame features, and suspension kinematics to make sure you feel confident on the up's, down's, and everything in between. Trust your Instinct.
Wheel size:
- Sizes X-Small – Small: 27.5-inch
- Sizes Small – X-Large: 29-inch

$3,779.99
If you're looking for one bike that does it all, look no further than the Instinct. We've designed a bike that's capable of tackling technical trail riding but still allows you to push the pedals hard on the climbs. We've updated the geometry, frame features, and suspension kinematics to make sure you feel confident on the up's, down's, and everything in between. Trust your Instinct.
Wheel size:
- Sizes X-Small – Small: 27.5-inch
- Sizes Small – X-Large: 29-inch
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